Coca-Cola
“Share a Coke”

Big brands are often hard-pressed to do something ground-breaking when they’re already so big. So, what did Coca-Cola do to appeal to the masses? They appealed to individuals by putting their names on each bottle.

The Share a Coke campaign began in Australia in 2011 when Coca-Cola personalized each bottle with the 150 most popular names in the country. Since then, the U.S. has followed suit, printing first names across the front of its bottles and cans in Coke’s branded font. You can even order custom bottles on Coke’s website to request things like nicknames and college logos.

This was a breaking story across the marketing and advertising industry. It enchanted many consumers, but it confused others. 

History

Coca-Cola’s history began in 1886 when the curiosity of an Atlanta pharmacist, Dr. John S. Pemberton, led him to create a distinctive tasting soft drink that could be sold at soda fountains. He created a flavored syrup and took it to his neighborhood pharmacy, where it was mixed with carbonated water and deemed “excellent” by those who sampled it. Dr. Pemberton’s partner and bookkeeper, Frank M. Robinson, is credited with naming the beverage “Coca-Cola,” as well as designing the trademarked, distinct script still used today.
Coca-Cola had and still has a huge success, it became the world’s #1-selling sparkling beverage.
It had many slogans, for example “Taste the feeling”, “Things go better with Coke”, “Born to be red” and many more.